
Business Improvement Series Competitive advantage through mass-customization
出版:ChangeManager Pro

专家解读视频
A self assessment workbook that provides an insight into mass-customisation of products and the importance of controllable operations for competitiveness. The book explains what mass-customisation and modularisation is and shows, through a comprehensive case study, how an organisation can assess its own product management practices, identify development needs and objectives and launch and manage a mass-customisation development program. 39 probing questions and contrasting pairs of examples.